June 27th, 2006 Zeid Nasser (Admin)
This one speaks for itself, doesn’t it? No need for a headline!
A Gold Winner at the Cannes Festival, entitled “The Power of Press”.
It’s an advertisement for the National Newspapers of Ireland association, promoting the effectiveness of newspaper advertising. The advertising agency is called Chemsitry, from Dublin, Ireland.
This is one of five advertisements in this impressive series. See the rest here.
Entry Filed under: Awards & Ad Festivals, International, Newspaper
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1. farrukh: copywriter & journalist | June 28th, 2006 at 4:30 pm
Hi,
I loved this campaign.
Did you notice that this one also happens to be one of the very few campaigns with words and copy?
The usual award winning format these days is full-bleed picture, small logo, one line slogan. And then, there’s that book called “No Copy Advertising”.
farrukh
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