Comments on: http://www.adblogarabia.com/150/ Subtract hype. Ad Insight. Fri, 21 Nov 2008 22:57:24 +0000 http://wordpress.org/?v=2.6.2 By: farrukh: copywriter & journalist http://www.adblogarabia.com/150/#comment-139 farrukh: copywriter & journalist Wed, 28 Jun 2006 12:30:47 +0000 http://www.adblogarabia.com/?p=150#comment-139 Hi, I loved this campaign. Did you notice that this one also happens to be one of the very few campaigns with words and copy? The usual award winning format these days is full-bleed picture, small logo, one line slogan. And then, there's that book called "No Copy Advertising". farrukh Hi,

I loved this campaign.

Did you notice that this one also happens to be one of the very few campaigns with words and copy?

The usual award winning format these days is full-bleed picture, small logo, one line slogan. And then, there’s that book called “No Copy Advertising”.

farrukh

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